CRUZEIRO 100º annIVERSARY FESTIVAL

— Cruzeiro is one of the most traditional soccer teams in Brazil. During their 100º anniversary, we created a festival experience with former players, creating unique brand activations around the stadium complex and new products the club can use to improve revenue.

role: creative director | art + concept + experiences |

credits: Anselmo Ferreira (3D artist), Cícero Fraga (copywriter), Bruno Jefter (creative), Sandro (production)

Experience a century of football legacy with Festival Cruzeiro, an innovative campaign led by a creative director to celebrate 100 years of passion. Engage with our compelling storytelling and digital marketing strategies that honor Cruzeiro's enduri

Discover the depth of football through our strategic insight-driven campaign, emphasizing that Cruzeiro's journey is more than just a game. Celebrate a century of football with engaging activations and powerful storytelling. — **headline:** If it was just a game, won’t last 100 years.

Join the unforgettable experience at Cruzeiro's centenary festival, featuring iconic artist Milton Nascimento. Crafted by a creative director, this activation blends football with art, offering a unique storytelling and digital marketing opportunity. — **peel-n-stick poster:** artist Milton Nascimento at 20:30

Celebrate Cruzeiro's 100th anniversary in style. This campaign, led by a visionary creative director, connects football fans through shared experiences, strategy, and the power of digital marketing. — **headline:** Your blue jersey matches our centenary.

Immerse yourself in the vibrant football culture with Cruzeiro's centenary celebration, featuring the famous band Skank. A blend of music and football, this event is a testament to effective campaign strategy and digital insight.

peel-n-stick poster: artist Skank at 22PM — **peel-n-stick poster:** artist Skank at 22PM

Experience the excitement of football with Cruzeiro's iconic Fox mascot. This creative director-led activation brings to life the spirit of the game, combining strategy and storytelling in a unique digital marketing campaign. — **inflate mascot:** The Fox

Be guided by the stars into a world of football experience with Cruzeiro's centenary campaign. This entrance tunnel, envisioned by a creative director, offers a strategic and immersive storytelling journey. — **entrance tunnel:** Follow the stars. 5 giant stars with Cruzeiro’s histories plotted in the metal.

Explore Cruzeiro's rich football history through five giant stars, each telling a unique story. This creative director-led installation is a testament to strategic insight and impactful storytelling in football

Here, you need some local info. Cruzeiro's biggest rival’s mascot is a Cock.

Savor the taste of victory at Cruzeiro's centenary festival. This unique food court, crafted under the guidance of a creative director, blends football passion with culinary delights, enhancing the overall experience. — **food court “Hungry for Victories”:** Our giant Fox, with a feather at his flew.

obs: Cruzeiro local’s rival mascot is a chicken. — **obs:** Cruzeiro local’s rival mascot is a chicken.

Step into Cruzeiro's business area and witness the club's massive influence. This space, designed by a creative director, highlights the club's digital marketing prowess and its strategic use of social media insights. — **business area:** number that shows how giant we are. / 9million fans / 700.000 followers on social media / 405.000 on YouTube

A creative director crafts a haven for families at Cruzeiro's festival, where a simulated pool offers a relaxing break. This area exemplifies the club's strategy to provide a comprehensive football experience for all ages. — **kids area:** a giant stand simulate a pool made of fabric where parents can take a break during the event.

Enter a realm where football and art collide, marked by the vibrant Entrance B neon sign. This element of the campaign, driven by a creative director's vision, showcases the fusion of digital marketing and football culture. — **entrance B neon sign**

Celebrate Cruzeiro's centenary with a twist on tradition - a metal coffee mug turned beer holder. This unique souvenir, part of a broader digital marketing campaign, reflects the club's innovative approach and deep cultural insights. — **traditional coffee mug for beer:** this metal coffee mug is very traditional in Minas Gerais (state of Brazil) we transformed for beer. A funny souvenir.

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Cruzeiro's Festival

CRUZEIRO 100º annIVERSARY FESTIVAL

Here, you need some local info. Cruzeiro's biggest rival’s mascot is a Cock.