Here you can find some projects handmade for friends, family or myself. Hope you enjoy.
LA HERMOSA
Fixed bikes are known as simple and easy to handle, but that doesn't mean without personality. For this project, I've decided to build something as pretty as my relationship with my dad. Hermosa is her name. "Fearless like fire" is her spirit.
ROLE: design, type, painting, assemble, grease
(IN)VISIBLE WOMEN
The decision for a career comes via observation. Watching Ronaldo play can make you become a football player in the future. However, it was noted that women were underrepresented as protagonists in various media, such as TV, newspapers, and museums. To address this issue, an analysis of gender representation in media was conducted. The names of men and women in a newspaper were counted, and the data was presented to the newspaper's ombudsman to highlight the gender disparity. Furthermore, a platform was developed to promote the inclusion of female professionals like entrepreneurs, doctors, and lawyers in media coverage.
ROLE: art director
CREDITS: Karina Lopes (copywriter)
Best man gift
For me, a gift must be something unique, otherwise the person can buy it their-self. For every especial occasion, I love to built something for those I love and care. My friend Ronaldo was about to get married and he invited me to be his best man. Based in our friendship, I’ve crafted a unique gift for him. Check the result.
role: art direction, design, handmade stuffs
credits: Cris Varella (copy)
paper webpage
— Art director or designer?
— Online or offline?
— Advertising or propaganda?
I've never could answer this question because I never figure out the difference. André Laurentino once told me: "If you have an idea, you can shape it in any form. If you don't, won't be the media that will save your job." Once, a creative director asked me: are you digital or offline? Than I’ve decided to show that idea and craft
ROLE: idea, web design, art direction, UI, UX, photographer, craft, paper/finger cut
CREDITS: Juliano Mesquita (programmer)
Old house outdoor sign
I have always been very attached to numbers and their symbologies. Combining these factors inspired me to give my old home a handmade outdoor number for identification.
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