Gabriel Mesquita
creative director | art + concept | based : Berlin
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CCBB

Experience the innovative approach to fintech and digital marketing in Brazil with this groundbreaking campaign. As a creative director, I helped craft a strategy that tackled the issue of fake news, offering insights into the misconceptions about Bank of Brazil. Our art direction was designed to emulate video calls, inviting users to engage with the highly-rated BB app. This campaign blends fintech innovation with creative storytelling and effective digital marketing techniques.

CULTURAL CENTER BANK OF BRAZIL (CCBB)

CCBB is the 17th most visited museum in the world. Yayoi Kusama, Escher, Ai WeiWei, Basquiat, Salvador Dali, and so many others artists have been here. 2019 was CCBB’s 30th anniversary but also was the year that National Museum was destroyed by fire. There was no mood for celebration in Brazil, but we decided to honor and help the National Museum to get back to action as soon as possible. A commercial inviting all National Museum visitors to check their remaining paintings and sculptures at CCBB was created. A letter from our hearts.

ROLE: art director, concept, activation

credit: Hugo Santos + Amanda Agapito (strategy), Márcio Juniot (copywriter), Daniel Leitão (creative director)

 
As an art director and creative strategist, I had the honor of contributing to CCBB, the 17th most visited art museum in the world. Our activation for CCBB's 30th anniversary was a heartfelt campaign, not just celebrating the art museum's rich histor

social video: “From a museum to another”.

Showcasing the resilience and richness of Brazilian culture, the National Museum artifacts exhibition at CCBB stands as a testament to our strategic and heartfelt campaign. My role as a creative director involved conceptualizing and activating this e

National Museum artifacts exhibition at CCBB

This social video is a cornerstone of our digital marketing campaign, titled 'From a Museum to Another.' It encapsulates the journey of art and culture between two of Brazil's most iconic institutions. As a creative director, I focused on creating a
 

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