Gabriel Mesquita
creative director | art + concept | based : Berlin
DIE-SAU.gif

Porsche Kitesurf

Porsche x Duotone | kitesurfer Lyam Whaley sponsoring + Die Sau special kite and board edition.

his image showcases the bold and dynamic Porsche Taycan in a striking pink livery, powerfully cutting through the desert landscape. The action-packed scene is a testament to the innovative luxury that Porsche represents, appealing to sports

PORSCHE Die Sau

—  The 1971 Porsche 917/20 coupé is one of the most iconic race cars ever designed for the Le Mans race. The history says that the engineers presented the car to the company’s board and a director - offensively - said: “This car looks like a huge pig.”. Sure about the bold and modern design of the car, the chief engineer requested the team to paint the car pink with dashed lines and transform one mean comment into a victorious legend.

To communicate the collaboration with Porsche x DUOTONE x Liam Whaley - former Kitesurf World Champion -, we created a multi-channel 360º campaign. Our implemented content for social media was bigger than just a film and stills. We idealized, created, and coordinated an event in Tarifa / Spain for kitesurf influencers and journalists. A 3-day event of full immersion in the topic with activities, workshops, interaction with pro athletes, and more.

role: creative director | art direction + experience + event concept |

credits: Rodrigo Alves (art), Joris Schwitalla + Thekla Grzeschik (event planning)

film + photo: Lightbros

A poster featuring the Porsche ‘Pink Pig’ translates motorsport storytelling into a visual art piece, reflecting a rich tradition of design and creative direction.
This poster combines Porsche's heritage with innovative advertising, showcasing the 'Pink Pig' as a symbol of creative direction and luxury brand storytelling.
A visual narrative where the thrill of kitesurfing meets Porsche’s automotive excellence on the shores of Tarifa, encapsulating a unique blend of sports and luxury brand marketing.
"Speed Legacy" showcases Porsche's storied Le Mans victories with a sleek design, ideal for campaigns that honor speed, precision, and automotive excellence. Perfect for engaging sports car fans and heritage brands in advertising and social media.
A poster that showcases the powerful combination of Porsche’s design and DuoTone’s kiteboarding innovation, telling a story of synergy and global brand collaboration.
This poster, set against a serene waterfront, promotes Porsche's legendary design, reflecting a strategic approach to advertising and experience activation for luxury brands.
The Porsche Taycan Turbo 'Pink Pig' edition conquers the dunes, an image that speaks to the adventurous spirit of luxury and sports brands, powered by strategic advertising.
A sand-embedded poster brings the 'Pigs Can Fly' campaign to life, showcasing art direction that speaks to experience activation in the kitesurfing scene.
The Porsche crest against the ‘Pink Pig’ backdrop represents a commitment to luxury brands and global leadership, an essential element of social media strategy in advertising.
Captured by a creative director's lens, this flag symbolizes the soaring ambitions of luxury sports and the influencer strategy that elevates brands like Porsche to new experiences.
Engage in Porsche's storytelling experience with a swipe on your screen, showcasing creative direction that integrates social media strategy with luxury automotive design.
A smartphone displays the 'Pigs Can Fly' campaign, blending Porsche's digital storytelling with creative direction, engaging audiences with luxury and sports brand synergy.
 

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