Bundesliga

Der Klassiker

—  A global campaign that amplifies the Bundesliga's most iconic spectacle. When Bayern München goes head-to-head with Borussia Dortmund, the entire world holds its collective breath, and the spotlight falls on luminaries such as Jude Bellingham, Sadio Mané, and Marcus Reus.

Our campaign captures the electrifying suspense and fervor surrounding this monumental clash, spotlighting the passion and rivalry that elevate Der Klassiker to legendary status. From the heart-pounding pre-match rituals to the game-changing goals, we've meticulously crafted a visual and emotional journey that resonates with fans across the globe. Join us as we unite football enthusiasts worldwide, bridging geographical and linguistic divides to honor the sheer beauty of the sport. Der Klassiker - A Fusion of Icons and Emotions.

role: creative director | art + concept |

credits: Sebastian Sotzek, Felipe Martins, Augusto Saraiva

WINTER CAMPAIGN 2022/23

Introducing the Bundesliga's Global Winter Campaign: "This is our Football." In a world of competitive football leagues like the Premier League, La Liga, and the NBA, the Bundesliga stands apart with its unique values and distinctive features. As a creative leader for all global markets, my role was to craft a singular and universal message that transcends borders.

Our aim with this project is to showcase to international audiences what sets German football apart – it's genuine, intense, with packed stadiums, and boasts a higher average goal count. In a landscape filled with direct and indirect competitors, we faced the formidable challenge of capturing the true essence and emotion of football. With "This is our Football," we're not just presenting a game; we're inviting the world to experience the heart and soul of the Bundesliga. Join us as we celebrate the authenticity, passion, and pure excitement that define our league. This is not just football; this is our football.

role: creative director | art + concept |

credits: Sebastian Sotzek (copy), Niklas Muller-Hohenstein (activations), Anselmo Ferreira (art), Felipe Martins (art), Augusto Saraiva (art)

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