JÜrgen Klopp - member campaign

— After the campaign for the Liverpool F.C sponsorship, we developed the first 360º campaign with coach Jürgen Klopp. At the brief, we had the first challenge: the user @Jürgen_Klopp had already been registered. We used the truth as insight and developed a campaign that showed the evolution of Jürgen on social media with real tips from a real new user.

role: creative director | art + concept |

credits: Svenja Kroh (creative director - german copy), Peloton In-House design team (lead by Carol Sebben), Peloton Berlin (lead by Julana Chondrasch)

„Ich treffe meinen inneren Schweinehund

viel öfter am Tag als ich möchte."

"I meet my inner bastard much more often a day than I would like." – Jürgen Klopp

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